SYNSAM

Synsam is the leading optical chain in Sweden, offering a diverse selection of glasses, sunglasses, lenses, and accessories. The company is dedicated to providing exceptional service and expertise in its industry, with some of its oldest stores boasting over a century of experience. Additionally, Synsam is increasingly focusing on fashion and sports segments.

Node has developed a cohesive lighting environment that features impressive visual qualities and strong design elements. Custom linear lighting provides visual guidance and enhances vertical illumination. Discreetly integrated downlights in the mesh ceiling deliver clear, crisp lighting. This design effectively communicates Synsam's brand identity, highlighting its bold investment in physical retail spaces in an era of digitalization.